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Electronic Paper

ELECTRONIC PAPER

         

BENEFITS

Electronic Paper  is a dynamic new electronic display medium for retail Point-of-Purchase advertising produced with award-winning innovative electronic ink technology. Electronic Paper combines the proven promotional effectiveness of motion with the visual appeal of ink-on-paper, to help retailers and marketers captivate customers and enhance brand equity.

 

Be Seen

Get your advertising, promotion or fashion accessory noticed by more people, more often and for longer

Be Distinctive

Differentiate your offerings from your competitors and reinforce brand equity messages.

Be Successful

More attention + more differentiation = more product sales

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Examples of Electronic Paper

        

 Sony Ericsson                     Max Factor                                      Elux                                     Motorola

        

     Hugo Boss                           Coca Cola                                        Canon                                              Motorola

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What is Electronic Paper

Electronic paper is a proprietary material that is processed into a film for integration into electronic displays. Although revolutionary in concept, electronic ink is a straightforward fusion of chemistry, physics and electronics to create this new material. The principal components of electronic ink are millions of tiny microcapsules, about the diameter of a human hair. In one incarnation, each microcapsule contains positively charged white particles and negatively charged black particles suspended in a clear fluid. When a negative electric field is applied, the white particles move to the top of the microcapsule where they become visible to the user. This makes the surface appear white at that spot. At the same time, an opposite electric field pulls the black particles to the bottom of the microcapsules where they are hidden. By reversing this process, the black particles appear at the top of the capsule, which now makes the surface appear dark at that spot.

To form an E Ink electronic display, the ink is printed onto a sheet of plastic film that is laminated to a layer of circuitry. The circuitry forms a pattern of pixels that can then be controlled by a display driver. These microcapsules are suspended in a liquid "carrier medium" allowing them to be printed using existing screen printing processes onto virtually any surface, including glass, plastic, fabric and even paper. Ultimately electronic ink will permit most any surface to become a display, bringing information out of the confines of traditional devices and into the world around us.

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